Wednesday, February 17, 2010

Linchpins and Passion

Everyone talks about passion, and how to inject it in their lives, wrap themselves in it, dip their toes in it, eat it and glow from the inside out.
No one embodies creative anarchy, encompasses passion, and how to live it (and work it!) like Seth Godin.
Who else has ignited inspired and fearless marketing and personal innovation concepts? Igniting passion is a human miracle.

Linchpin - his new book stopped me dead in my tracks. It is a call to action:

Change.
Don't believe tired, unoriginal and unquestioned thoughts.
Stop following rules that don't make sense.
Get rid of crappy thoughts that clutter your head with doubt.
Have an opinion.
Dare to be something other than a cog.
Be Indispensable

Start with this blog.

Blogging is , more than ever, about passion and exciting content. It should ignite audiences, but also make writing and exchanging ideas more exciting. Here's a quote from great article by Mary Jaksch:

Again, it’s not simply enough to be writing content for your niche anymore. Due to the sheer mass of competition online these days, whatever you put out to the world on your blog has to provide massive value to your readers.

Because of this, if you can get really into your articles and get excited about the process, that’s going to show in the final result. The bottom line is that if you’re feeling really passionate about what you’re saying, you’re going to produce the type of posts necessary to gain mindshare in your industry.



I've just spent hours cleaning my RSS feeds, and removing the trite, boring and obvious content; the stuff that doesn't perk my interest, ignites a new idea, or makes me want to shout (YES!!) at the computer screen and madly typing my response.

Read Seth's blog - it is full of mantras and ideas that embody passion, wisdom and marketing ideas that reaped years of success. Be the change.

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